Narrative Coach gives owners a reason to return between financial needs. It helps them understand their needs, explore your product range and prepare for a conversation or application, so more of your customers come to you when the next need arises.
Between the first visit and the next financial need, there is often nothing to bring a small business back to you.
Owners sign up while they are exploring, then leave before they need a product. When the need arrives, they may not think of you.
After the first product, the relationship goes quiet until the next need, and by then the owner may have found what they need elsewhere.
Coach gives both a reason to stay: a place to understand the business, plan ahead and get useful guidance before they are ready for a product. When the need arrives, your range is the first one they explore.
An owner’s online sales are growing, and card fees and slow settlement are holding back cash.
They work through their sales and payment timing, and explore the payment, card and account products in your range that relate to it.
If they want to go further, they continue into your product journey in your app, where your usual processes apply.
A business that repaid a loan with you last year wins a larger order and needs to fund the stock.
The owner works out the cost, timing and amount required, and explores the finance options in your range.
If they decide to apply, they go through your journey with the numbers prepared, and your assessment and approval processes apply.
A growing business is waiting on customer invoices while wages and supplier bills fall due.
The owner sees how payment timing affects cash over the coming weeks, and what releasing cash from invoices would change.
If they want to use invoice finance, they apply or draw on an existing facility through your journey.
When one of your products relates to what the owner is trying to achieve, Coach explains how it works in that context, alongside options that need no finance, so the owner can compare. When they are ready, they continue into your product journey.
The decision stays with the owner, and your normal application, assessment and approval processes apply.
When an owner asks to speak to you, your designated team receives the request and the context the owner has agreed to share.
Coach helps owners understand and prepare. Your institution’s assessment and approval processes continue to apply.
Responses are tested against the markers of a personal recommendation. Coach does not make credit or eligibility decisions.
Generated content is checked before an owner sees it. Failed outputs are withheld and reviewed.
Coach mentions only products from the range you configure, and only where one is relevant to what the owner is working on. Decisions on them stay with you.
Hosted on Microsoft Azure in the EEA, encrypted in transit and at rest, and not used to train AI models.
We suggest starting with an evaluation: a defined group of business customers, success measures agreed with you and a review of the results with you. If you decide to proceed, Coach is embedded in your app and connected to your products and team.
We’ll give you a demo of Narrative Coach and discuss how it fits your products and customer journeys.